Biography

Justin is a healthcare executive, corporate growth leader, and industry strategist with 30 years of experience accelerating companies—from Silicon Valley startups to Fortune 5 and Global 300 corporations. Mr. Barnes is also the host of healthcare’s most popular weekly syndicated radio show and Swaay Health 2024 Podcast of the Year “This Just In”, which airs on Healthcare Radio, Business Radio X, Health Podcast Network, HLTH, ViVE, and HIMSS Radio.

As Founder & CEO of Growth Performance, Justin leads a premier sales enablement and demand generation firm specializing in healthcare and technology. Growth Performance combines market research, strategic planning, marketing, sales acceleration, corporate development and public policy insights to drive scalable, measurable growth for its clients. By leveraging deep industry expertise and proven best practices, Growth Performance helps organizations navigate complex market dynamics, increase corporate value, and achieve long-term success.

Previously, Justin played a pivotal role in scaling multiple high-growth healthcare companies. As President & Board Member of PreciseMDX, he led 1,200% ARR growth in two years, establishing the company as a leader in AI-driven patient engagement, interoperability, and revenue cycle optimization. At Qure4u, he spearheaded 2,800% ARR growth over three years, transforming the company into a nationally recognized leader in digital health, virtual care, and patient experience.

Health IT Week on Capitol Hill

Before Qure4u, Justin assisted Greenway Health with revenue growth from $1M annually to $150M in annual revenue. During that tenure, Justin and his team also built Greenway into a nationally respected power brand in healthcare. They helped navigate the company through a successful NYSE IPO that sold twenty months later to Vista Equity Partners as the centerpiece of a $1.2B health IT and services roll-up. Today, Greenway Health is a Vista Equity Partners flagship portfolio company valued over $2.6B. Before Greenway, Justin was on the founding team of Healinx/ RelayHealth and led sales and customer success.

Beyond corporate leadership, Justin is a recognized voice in healthcare and public policy, having formally addressed and testified before Congress, the White House as well as the last six Presidential Administrations on more than twenty occasions with statements relating to digital health, chronic care management, value-based care, connected health, virtual care, precision medicine, population health, consumerism, revenue cycle management, interoperability, innovation and the globalization of healthcare. Barnes is a regular public speaker on these issues and has appeared in over 4,000 journals, magazines, and broadcast media outlets.

Barnes majored in Legal Studies and holds a BA & BS from the University of Massachusetts at Amherst. He holds a Certificate of Diagnostics from Emory’s School of Medicine and is also a HIMSS Fellow. Justin proudly served Rotary International as a Board Member and Chairman of Public Relations for the Amherst Rotary Club. He is also a veteran, having served in the United States Army within Infantry (11B) & Communication (31M) Units.

Industry & Governance Positions

• Board Member, Coalition for Health AI (CHAI) Direct to Consumer Workgroup
• Chairman Emeritus of the HIMSS Electronic Health Record Association (EHR Association)
• Board Member, GA HIMSS
• Co-Chairman, Accountable Care Community of Practice (ACCoP)
• Board Member, Bipartisan Policy Center Task Force on Delivery System Reform & Health IT
• Board Member, The Sequoia Project (formerly Healtheway)
• Co-Founder, The Sequoia Project’s Carequality
• Co-Founder & Board Member, CommonWell Health Alliance
• Co-Founder & Board Member, Integrating the Healthcare Enterprise (IHE-USA)
• Board Member, National Science Foundation (NSF) Body of Knowledge Advisory Board
• Fellow, Healthcare Information Management and Systems Society (HIMSS)
• Member of National Governors Association (NGA) Health Information Protection Task Force
• Member of HIMSS Veterans Career Service (VCS) Advisory Council
• Member, Healthcare Transformation Alliance (HTA)

► Read Justin’s Congressional Recommendation (PDF)
► Download a Print Version of Justin’s Biography (PDF)

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