Biography - Justin Barnes, Corporate Growth Strategist
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Biography

Justin is a healthcare innovation executive, corporate growth leader and industry strategist. In addition, he’s co-founder of the Health Innovation Think Tank where he assists with industry strategy, collaboration and leadership. Justin is also the host of healthcare’s most popular weekly syndicated radio show and Swaay Health 2024 Podcast of the Year “This Just In”, that airs on Healthcare Radio, Business Radio X, Health Podcast Network, HLTH, ViVE, and HIMSS Radio.

In Justin’s most recent company, PreciseMDX, his board and president leadership led to a 1,200% ARR growth over two years and positioned the company as an innovative SaaS leader in patient engagement, AI, interoperability, revenue cycle optimization, and business intelligence. In Justin’s previous digital health, patient experience, and virtual care venture, as a board member and chief growth officer of Qure4u, he led ARR growth of 2,800% over three years and helped scale the business to national leadership.

Before Qure4u, Justin assisted Greenway Health with revenue growth from $1M annually to $150M in annual revenue. During that tenure, Justin and his team also built Greenway into a nationally respected power-brand in healthcare and helped navigate the company through a successful NYSE IPO that subsequently sold twenty months later to Vista Equity Partners as the centerpiece of a $1.2B health IT and services roll-up. Today, Greenway Health is a Vista Equity Partners flagship portfolio company valued over $2.6B.

Health IT Week on Capitol Hill

Prior to Greenway, Justin was a member of the founding team and Vice President of the patient-provider communications and engagement company, Healinx Corporation. Today, Healinx is known as the RelayHealth and CoverMyMeds Division of McKesson. Before starting Healinx/ RelayHealth, Barnes held several National Operations positions with McKesson.

Justin has formally addressed and testified before Congress, the White House as well as the last five Presidential Administrations on more than twenty occasions with statements relating to alternative payment & care delivery models, digital health, value-based care, chronic care management, connected health, virtual care, precision medicine, population health, consumerism, revenue cycle management, interoperability, innovation and the globalization of healthcare. Barnes is a regular public speaker on these issues and has appeared in more than 3,500 journals, magazines, and broadcast media outlets. In addition, Barnes has advised several U.S. Presidential campaigns on healthcare public policy, HIPAA, health information exchange, health IT and EHRs.

Barnes majored in Legal Studies and holds a BA and BS from the University of Massachusetts at Amherst. He holds a Certificate of Diagnostics from Emory’s School of Medicine and is also a HIMSS Fellow. Justin proudly served Rotary International as a Board Member and Chairman of Public Relations for the Amherst Rotary Club. He’s also a veteran, having served in the United States Army within Infantry (11B) and Communication (31M) Units.

Elected and Appointed Governance Positions

  • Board Member, Coalition for Health AI (CHAI) Direct to Consumer Workgroup
  • Co-Founder, Health Innovation Think Tank (HIThinkTank)
  • Chairman Emeritus and co-Founder of the HIMSS EHR Association
  • Board Member, Georgia HIMSS
  • Co-Founder and Director, Mobile Health Consortium
  • Co-Chairman and co-Founder, Accountable Care Community of Practice (AC CoP)
  • Board Member, The Sequoia Project
  • Co-Founder, Sequoia Project’s Carequality
  • Board Member and co-Founder, CommonWell Health Alliance
  • Board Member, Bipartisan Policy Center Task Force on Delivery System Reform & Health IT
  • Board Member, Integrating the Healthcare Enterprise (IHE-USA)
  • Co-Chairman, Metro Atlanta Chamber (MAC) Bioscience Leadership Council (BLC)
  • Fellow, Healthcare Information Management and Systems Society (HIMSS)
  • Board Member, Texas Health Institute (THI)
  • Board Member and co-Founder, ONC Regional Extension Center (REC) Community of Practice (EHR Adoption CoP)
  • Board Member of the HLC Confidentiality Coalition Steering Committee
  • Board Member, National Science Foundation (NSF) Body of Knowledge Advisory Board
  • Chairman, Membership Committee of EHR Association
  • Board Member, Gwinnett Technical College HIT Advisory Board
  • Co-Chairman, Government Relations, National Health IT Week
  • Member of National Governors Association (NGA) Health Information Protection Task Force of the State Alliance for E-Health
  • Member of EHR Association Government Relations Work Group
  • Member of HIMSS Government Relations Roundtable
  • Member of Certification Commission for Healthcare Information Technology (CCHIT) Privacy Expert Panel
  • Member, Healthcare Transformation Alliance (HTA)

Read Justin’s Congressional Recommendation (PDF)
Download a Print Version of Justin’s Biography (PDF)

Follow Justin

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Achieved $750 million worth of exits
(*$14.7B inc. McKesson)
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Built business from $1-$150
million in annual revenue
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A leader in innovation
for over 20 years
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Testified on Capitol
Hill 23 times
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Built 9 dynamic teams & companies
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Advised last 5 presidential administrations
“Partnering with Growth Performance brought a fresh perspective
to our sales and marketing efforts at ChronicCareIQ. Their
expertise in go-to-market strategies really enhanced how we
engage with the market, leading to a more streamlined process
and better outreach to potential users. This strategic alignment
has been crucial in expanding our user base and strengthening
our market presence”
— Blake Whitney, VP of Strategic Accounts, ChronicCareIQ
"Justin and I first collaborated at RelayHealth, where we achieved
great success together. Recognizing his exceptional skills and
insights, I didn't hesitate to bring him and his team on board to
help build PreciseMDX into a leading SaaS provider in the
healthcare industry. Their expertise has been instrumental in
shaping our strategic direction and driving our growth."
— Mark Dorner, CEO of PreciseMDX
"Justin was pivotal in the development of our company through
the early stages of our growth. His partnership has been
invaluable, providing the insight and direction needed to
systematically scale our operations. Justin's contributions have not
only driven our success but have also helped establish Qure4u as
a leader in healthcare technology."
— Monica Bolbjerg, CEO and Co-Founder of Qure4u, Inc.
“As a board advisor, Justin has been essential
to Gozio Health’s growth. From market and product
strategy to lead generation and fundraising, Justin has
been a tremendous asset for my company.”
— Joshua Titus, CEO, Gozio Health
“Justin Barnes has a rare balance of insightful vision and ability to execute.
Few people can lead others as effectively with such diplomacy and ease.
I've known Justin as a competitor and as a client for five years—and he has
an idealistic tenacity within this health IT industry that is exemplary. I've
never seen Justin shy away from doing whatever it takes to make things
happen—no matter how lofty or granular the task.”
— Julia Zarb, Program Director, University of Toronto
“Justin has a superior ability to understand the value sets of disparate
parties trying to achieve consensus, and successfully negotiate obstacles
to achieving that consensus. His political acumen is also superb, and his
work towards guiding legislative efforts further healthcare information
technology has not only benefited the industry, but consumers of
healthcare as well.”
— Michael McCoy, MD
“Justin has been a great advisor to ePatientFinder.
From industry strategy, to corporate & business
development, to marketing & public relations
Justin has generated outstanding value
to my company.”
— Tom Dorsett, CEO, ePatientFinder
“I have worked with Justin in a wide range of environments and
appreciate the skill, confidence and consistency he brings to any
endeavor. I’ve seen Justin work skillfully with various groups
and people on important issues that had often had individuals
with very strong and even sometimes difficult personalities.
Justin will always fairly and skillfully work the issue or
problem at hand.”
— Lisa Spellman, Senior Director, HIMSS

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